Overview

This project focused on redesigning the Simplii Financial Chequing special offers page to optimize conversions, improve usability, and create a reusable template for other products like HISA and VISA.

Timeline August 2024 – December 2024

Problem

Overwhelming content

The current Simplii Financial Splash Page is content-heavy, lacks a clear CTA with poor visual hierarchy, making it difficult for users to navigate and in return sign up for an account.

Solution

Focused experience

The redesign aimed to highlight key benefits above the fold and make the page more effective as a first-stop hub for various product offerings.

UX audit

I conducted a comprehensive analysis of the existing page to identify issues

Competitive analysis

I reviewed marketing and product pages of competitors like PayPal and other financial institutions to gather best practices and inspiration.

Wireframing and Information Architecture

I created high-level wireframes focusing on content order rather than detailed design. During this phase, I presented multiple wireframe versions for stakeholder feedback.

Challenges

Frequent revisions

Frequent back-and-forth for content approvals required additional coordination with the marketing team and legal department was the challenge for me during this project. •

Visual Design

01

Created the final visual design aligned with Simplii’s global design patterns to ensure consistency across the brand.

02

Worked closely with the content writer and marketing team to refine content.

03

Addressed multiple rounds of revisions and approvals, including legal sign-offs.

Outcome

The redesigned page is currently in development and expected to improve user engagement and conversion rates significantly.